How to Drive a Culture of Innovation

3 min read
Innovation Blog

Unlocking the power of innovation is not reserved for enigmatic geniuses or secretive laboratories. It is a deliberate process that involves reshaping the rules of the game to create new value. To foster a culture of innovation within your organisation, you need to encourage creativity, experimentation, prototyping, and collaboration. Here are practical steps you can take to cultivate an environment that nurtures and thrives on innovation:

Step 1:

Define your vision and strategy for innovation Establish clear goals and objectives for your innovation initiatives. Identify the core capabilities and focus areas that need to be developed or leveraged. Define how you will measure and reward innovation outcomes. A shared vision and strategy will align your organisation around a common purpose and direction for innovation.

Step 2:

Foster a thirst for knowledge and learning. Innovation often requires venturing into unexplored domains, technologies, markets, or customer needs. Cultivate a culture of curiosity, openness, and a willingness to learn from diverse sources and perspectives. Provide learning opportunities such as training, mentoring, coaching, and exposure to external experts and events to encourage continuous learning and growth.

Step 3:

Embrace action and experimentation. This concept is not limited to ideation; it thrives on testing and validating ideas in the real world. Embrace an action-oriented mindset that encourages experimentation with prototypes, pilots, or minimum viable products (MVPs). Embrace the idea that failure is an opportunity for learning and improvement, creating a safe space for experimentation where risks are welcomed, and blame or punishment are replaced with valuable insights.

Step 4:

Embrace a democratic and inclusive approach. Innovation is a collaborative and cross-functional endeavour. Engage individuals from different levels, departments, functions, and backgrounds in your innovation initiatives. Provide them with a platform to voice their ideas and perspectives. Seek feedback and input from customers, partners, suppliers, and other external stakeholders who can provide valuable insights. To foster an inclusive environment, utilise co-creation tools and methods like design thinking, brainstorming, or hackathons.

Step 5:

Establish accountability for innovation outcomes. It is not solely about creativity; it requires discipline and accountability. Hold yourself and others responsible for delivering practical products and processes that meet customer needs and can be manufactured affordably. Monitor and evaluate the impact and value of your innovation efforts using both quantitative and qualitative metrics. Set clear expectations, roles, responsibilities, milestones, and deliverables for your innovation projects to ensure accountability.

Step 6:

Embrace constructive challenge from peers. Innovation is a dynamic and iterative process that benefits from diverse perspectives. Be open to being challenged by your peers, welcoming their differing opinions, ideas, and solutions. Likewise, constructively challenge others when you see room for improvement. Encourage honest and respectful dialogue, debate, and feedback among your innovation teams, fostering a culture that thrives on the exchange of ideas.


By following these steps, you can cultivate an organisational culture that embraces innovation, allowing you to unlock new value for your organisation and customers. Innovation will cease to be a mystical concept and become an integral part of your organisation’s DNA, driving growth and success.

The Culture15 tool can help you track your progress towards becoming a more innovative company by measuring the behaviours mentioned in the 6 steps. Begin to align your lived culture with the culture you desire.

Culture15 is your complete toolkit for tracking culture change. CEOs and Exec Teams at world-leading organisations use Culture15 analytics to ensure success by aligning their culture with what they need to execute their strategy. If you’d like to find out how to define the culture and values you need, diagnose the culture you have and close the gap, talk to our team. 

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