Remote Work: Did Amazon Get it Wrong?

3 min read
Remote work: Did Amazon Get It Wrong

Photo credit: Daniel Eledut

In February of this year, Amazon made an attempt to call all staff into the office for at least three days a week. Other companies like Disney and Starbucks were also tightening the rules of remote work and requiring employees to return to the office. Amazon’s reasoning behind this decision was their belief that learning, modelling, practising, and strengthening their culture would be easier with employees in the office. They claimed that collaboration and innovation are more effective in person.

This event brought attention to the power struggle in managing culture, highlighting the conflict between employees and leadership. It emphasised the need to find a balance in managing culture and fostering a cohesive organisational culture. While Amazon’s leadership team aimed to optimise efficiency by having employees in the office, many employees were comfortable working remotely. This power struggle revealed that there is no one-size-fits-all solution.

On the 31st of May, Amazon’s corporate employees staged a one-hour protest. The protest quickly grew to include over 1,000 employees, all of whom disagreed with the changes introduced in May, which mandated workers to come into the office at least three days a week. Employees expressed concerns about the leadership’s decisions, viewing them as short-sighted. They desired flexibility in their work, directly opposing the objectives set by leadership.

This walkout was significant as it shed light on the power struggle and the challenges of managing culture in a predominantly remote work environment. With employees seeking autonomy and flexibility, and leadership pushing for in-person collaboration to meet their objectives, a clash was inevitable.

Ultimately, a middle ground needed to be found because working arrangements are not a one-size-fits-all approach for every business. It requires a more granular and nuanced understanding beyond just remote or in-person work. While many organisations have adopted remote work models, taking cues from FAANG companies (Facebook ‘Meta,’ Amazon, Apple, Netflix, and Google), it’s important to recognise that not all organisations can adopt the same hybrid or remote work model.

The Amazon situation presented a significant opportunity for the business world to learn how to navigate the power pendulum. Businesses need to consider the diverse range of employee preferences and needs in hybrid work arrangements. The protests also highlighted the importance of transparent communication and inclusive decision-making processes. These two concepts could have saved Amazon and its employees from a lot of turmoil, as compromises and conversations could have taken place.

However, it’s also crucial for employees to understand that, eventually, work arrangements must align with the organisation’s cultural values and business objectives. Otherwise, performance will suffer, leading to negative outcomes for everyone involved.


In conclusion, the Amazon situation has highlighted the delicate power balance between employees and leadership in managing organisational culture. It emphasises the need for businesses to navigate the complexities of hybrid work arrangements by considering employee preferences and needs while aligning with cultural values and business objectives. Transparent communication and inclusive decision-making processes are crucial for mitigating conflicts and fostering a cohesive culture.

Moving forward, it is essential for businesses to learn from this experience and adopt a nuanced approach to designing work arrangements. The one-size-fits-all mentality must give way to thoughtful consideration of each organisation’s unique characteristics. By embracing transparency, inclusivity, and a tailored approach, businesses can foster a collaborative and innovative culture that promotes employee satisfaction and drives overall success. The Amazon situation serves as a powerful reminder to manage the power pendulum effectively, creating an environment where both employees and leadership can thrive.

Culture15 is your complete toolkit for tracking culture change. CEOs and Exec Teams at world-leading organisations use Culture15 analytics to ensure success by aligning their culture with what they need to execute their strategy. If you’d like to find out how to define the culture and values you need, diagnose the culture you have and close the gap, talk to our team. 

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