Unleashing Business Agility: Measuring and Cultivating Organisational Resilience

3 min read
Buisiness Agility - Hawk

The modern business landscape is a dynamic and ever-evolving ecosystem. To thrive in this environment, organisations need to possess a trait that sets them apart – business agility. This concept encapsulates an organisation’s ability to adapt, innovate, and pivot in response to market changes, customer needs, and technological advancements. Business agility is the ability to improve performance, not just to survive but to thrive, amid disruption. But how do we measure and cultivate this essential trait within our organisations? This blog sets out to explore the nuances of business agility, delving into the metrics that gauge it and the strategies that enhance it.

Measuring Business Agility

  • Customer Satisfaction: A contented customer base is a clear indicator of how well your organisation responds to their needs. High customer satisfaction suggests that your business is quick to adapt and deliver solutions that align with changing demands. An example of this is Airbnb’s recovery after the Covid-19 crisis by adapting its product to fit the new needs of travellers.
  • Employee Engagement: Engaged employees are more likely to contribute innovative ideas and champion change initiatives. Tracking employee engagement levels offers insight into how your organisation fosters a culture of collaboration, learning, and open communication. Engagement serves as an output of organisational culture, making it crucial to drive the behaviours that enhance it.
  • Revenue Growth: Rapid growth in revenue demonstrates that your organisation is agile enough to seize new opportunities and cater to emerging markets.
  • Innovation Rate: Monitoring the rate at which your organisation introduces new products, services, or processes highlights its ability to stay ahead of the curve and adapt to market trends. Amazon launched more than 100 new products in 2020 alone, ranging from cloud computing to grocery delivery.
  • Time-to-Market: The time it takes to transform an idea into a market-ready product is a reflection of your organisation’s efficiency and adaptability.

Enhancing Business Agility

  • Promote Accountability: Encourage employees to take ownership of their tasks and projects. This cultivates a sense of responsibility that drives timely decision-making and responsiveness.
  • Foster Challenge: Creating an environment where diverse opinions are welcomed stimulates critical thinking and innovation. Encourage healthy debates that lead to well-informed decisions.
  • Cultivate Ambition: Encourage your employees to set ambitious goals and take calculated risks. This mindset drives innovation and fosters a culture of continuous improvement.
  • Embrace Democratic Decision-Making: Involve employees in the decision-making process. This not only brings fresh perspectives to the table but also fosters a sense of ownership and commitment to the organisation’s goals.
  • Decisiveness and Action Orientation: Develop a culture where decisions are made promptly and acted upon swiftly. This prevents stagnation and empowers teams to adapt to changing circumstances.


Business agility is not an abstract concept; it’s a measurable and achievable goal that organisations can pursue. By tracking key metrics such as customer satisfaction, employee engagement, revenue growth, innovation rate, and time-to-market, you can gain insights into your organisation’s agility. Enhancing business agility requires cultivating behaviours such as accountability, challenge, ambition, democratic decision-making, and action orientation. As you embrace these behaviours, you pave the way for your organisation to navigate the ever-changing business landscape with resilience, innovation, and success. Remember, business agility is not a destination, but a journey that continuously refines your organisation’s ability to adapt, evolve, and thrive. Engaging in these behaviours not only enhances agility but also propels employee engagement, creating a virtuous cycle of success.

Culture15 is your complete toolkit for tracking culture change. CEOs and Exec Teams at world-leading organisations use Culture15 analytics to ensure success by aligning their culture with what they need to execute their strategy. If you’d like to find out how to define the culture and values you need, diagnose the culture you have and close the gap, talk to our team. 

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