Meet the Team
Charlie Coode
Charlie founded Culture15 and is leading the development of the business. His vision for Culture 15 is to provide organisations with a rigorous, business-centred framework with which to reliably measure and manage their culture.
His career in business has shown him that despite recognising that culture is the determining factor in business success (or failure), few organisations take the description, measurement and tracking of their culture seriously, dooming the topic to be subjective and peripheral in nature and dealt with in sporadic and superficial ways. This is the gap that Culture15 is laser-focused on filling.
Charlie lives in SW London with his wife, 3 children and 2 dogs.
Wahid El Hamdi
Wahid is our Product Lead and is responsible for the functioning and development of the Culture15 platform.
Born with a computer in the cradle, Wahid developed a passion for computers (and technology in general) at a young age. He has pursued this focus in his studies and professionally, with the goal of creating innovative products and the ultimate user experience.
Wahid's work experiences across several European countries has convinced him that corporate culture is one of the keys to success of an organisation as well as the well-being of their employees, affecting all aspects of the organisation.
Wahid is French and lives in south London.
Muhammad Asad
Since childhood Muhammad had a dream to work at Microsoft, and his dream came true when he got a summer internship at Microsoft, and became the youngest Pakistani ever to get the Internship. Muhammad has the utmost passion for software development. He pursued his passion in both his studies and professionally, with the goal of developing innovative products.
In the past Muhammad has helped grow start-ups from Silicon Valley, one of the apps Muhammad worked on had more than 10 million downloads on the app store. With all these work experiences across all organisational levels from Fortune 500 companies to many start-ups, Muhammad was convinced to go through entrepreneurial courses too, so he can put himself in the shoes of a start-up and help with their needs in a better way.
In his spare time, Muhammad enjoys watching F1, music, reading novels, socialising with friends and travelling to destinations worldwide.
Muhammad is Pakistani and lives in Hatfield.
Bradley Botha
Bradley joined the team early in 2022 and is focused on spreading the word about Culture15 and developing new client relationships.
From a relatively short career, Bradley has developed an impressive range of experience in marketing, digital, operations and training in companies as large as GE and as small as Brytlyt (a database analytics SaaS business) and The Talent Tap (a charity focused on social mobility).
In his spare time Bradley enjoys football, music, socialising with friends and escapes to the mountains as often as possible to follow his passion for skiing.
Hannah Cooper
Hannah joined the team in February 2024 and is focused on marketing Culture15 and building a movement which changes the way organisations view culture.
During her time at university Hannah completed a research paper which identified the importance of coherence between brand communications, values and actions in building productive work environments. Alongside a first-class degree, Hannah has a range of experience in marketing from previous roles working both in-brand at Gymshark, and agency side in PR.
Hannah is looking forward to learning lots and bringing her creative flare to culture15.
Emily Doggwiler
Emily joined the team in August 2023 and her role is focused on maintaining client relationships and ensuring that they get the most out of the Culture15 platform.
She has recently completed her MSc in Social Anthropology at Oxford University and is excited to translate some of her academic knowledge to real life business development situations. Emily has extensive experience working in customer service roles and knows first-hand how a positive company culture can impact a business.
Emily is looking forwards to developing her skills and growing along with Culture 15 and the rest of the team.
Susan Robson
Susan is a commercially minded finance professional with 20 years experience across multiple industries including retail, manufacturing, pharma/healthcare & Tech/SaaS.
Susan works alongside all areas of the business to achieve operational & strategic goals, whether this is an exit or profitable growth. Susan has a vast amount experience in working with all business stages from start-ups to mature companies in times of adversity and prosperity. She is a resilient leader who loves to work in fast paced environments.
You may find Susan mastering the art of pastry, obsessing over sharks or playing golf.
Alex Ramsay
Alex joined the Culture15 team as an advisor to support our ambitious growth plans and provide a sounding board for us as we scale our commercial teams.
Alex has a decade of experience leading high growth teams in startups across HR tech, Fintech & Sustainability. His experience at all funding stages from seed to IPO, commercial network and ongoing "in the trench" experience will be there for us as we deliver on our plan.
Alex moved back recently to the UK from Amsterdam with his partner, newborn and border collie. Ultra marathon runner and future goat farmer (watch this space!).
Marta Paiva
With over 10 years of working experience in multiple countries, in industries ranging from consultancy to FMCG, video advertisement and Real Estate, my passion for People and Culture stands out as my current driving force.
A true believer in the infinite human potential and its transformative power.
Shane Hatton
Shane Michael Hatton is a 2x Author and global expert on Leadership, Communication and Team Culture.
Shane has spent the last decade developing remarkable leaders and teams, blending his experience in business and psychology to help them to communicate, connect and collaborate more effectively.
His work can be found in publications like The Harvard Business Review, Forbes, The Australian, HRD and more.
Kat Astley
Kat works as part of the delivery team to ensure our clients get maximum benefit from their use of the Culture15 platform. After careers in the British Army, the construction industry and elite sport coaching, Kat has spent the last 15 years in change management and leadership consultancy.
Kat's always been fascinated how organisations create belonging and tap into feelings of identity, and the benefits available to individuals, teams and the business. Her curiosity, candour, passion and energy are all hallmarks of her style and are always infectious. Kat is a qualified organisational psychologist as well as a certified Leadership Coach and lives in the Brecon Beacons, where she is renovating a Welsh hill farm with her husband. In her spare time, Kat keeps herself, her sheepdog and her two boys fit as fiddles with fell running and mountain biking.
Gerry Osborne
Gerry has been a member of the Culture 15 Ambassador network since June 2024.
In the latter part of a 26-year military career Gerry led the UK Ministry of Defence’s delivery of government and security behavioural change programmes in the Baltic States, South Caucuses and Middle East. He was one of the founding members of M&C Saatchi World Services when he left military service in 2015 and published his approach to placing communications at the heart of strategy (the OACOM model) for the NATO Georgia Professional Development Program in 2016. In 2018 Gerry was appointed as a Partner in McChrystal Group’s London Office, where he was responsible for capture and delivery of all European transformation projects based upon the renowned “Team of Teams” approach. He returned to M&C Saatchi as an associate director and senior advisor in the summer of 2023.
Gerry’s wider military career included tours as a special forces helicopter pilot, a senior leadership instructor at the Royal Military Academy Sandhurst and a deputy defence attaché. The geographical spread of his military experience includes the American, European, Middle East and Pacific regions. He holds a Master of Arts in Military Studies from Cranfield University and a Bachelor of Science in Management Studies from the University of Wales. He is a TedX speaker, an alumnus of the Windsor Leadership Trust, an Advisor to the Board of the Georgian Centre for Strategy and Development, an active ambassador for veteran and health charities in the UK and a part-time flying instructor to Air Cadets in the RAF Reserve.
In his spare time, Gerry devotes most of his time to his role as personal assistant / personal trainer / butler to his Labrador Louis. Otherwise, he can usually be found restoring and riding adventure motorcycles or walking with his family