Today the factors that impact an employee’s experience in their workplace move beyond work socials and a free coffee machine. With the increasing emphasis on work-life balance and job satisfaction, organisations need to truly understand the factors that contribute to a positive and productive work environment. This is where company culture comes in, and why measuring it is the next step in enhancing employee engagement.
What is culture?
Company culture encompasses the values, beliefs, and behaviours that make up the identity of an organisation. Culture is a characteristic of groups, not individuals. It is shaped by interactions between people and encompasses both visible and invisible elements, including beliefs, fears, affiliations, and feelings. Measurable behaviours are driven by these hidden elements, making it possible to track and measure a company’s culture against its strategic goals.
What is engagement?
Employee engagement is a metric for general job satisfaction, motivation, and dedication. It is influenced by factors such as trust, integrity, communication, and mutual commitment between an organisation and its employees. Regular engagement surveys measure employee sentiment, but that sentiment can only reflect the individuals feelings at the specific moment of completing the survey. The responses for engagement surveys could change from minute to minute even from the same employee.
Although engagement is a useful metric for monitoring general wellbeing and individual success, it is only part of the picture in terms of overall organisational performance and is not a reliable indicator for the organisation’s culture.
Culture measurement is the holistic approach to engagement
Culture measurement gives deeper insights than traditional engagement metrics by taking a more comprehensive and holistic approach – measuring the behaviours that are enacted throughout each working day, instead of assesses the level of employee satisfaction, it focuses on the underlying factors that contribute to that perceived satisfaction – behaviours.
Culture assessments provide valuable insights into the company’s strengths and weaknesses, and can help organisations identify areas for improvement. This, in turn, can lead to more targeted and effective engagement strategies.
Enhancing employee experience through culture and engagement
Company culture and engagement are intertwined and mutually reinforcing. A strong and positive culture leads to higher levels of engagement, which, in turn, helps to reinforce and enhance the culture. By focusing on culture and engagement, organisations can create a work environment that fosters employee satisfaction, productivity, and overall well-being.
In conclusion, company culture measurement is the next step in enhancing engagement. Culture surveys provide a more thorough and strategically focussed approach to engagement metrics, helping organisations to identify areas for improvement and create a positive work environment. By prioritising culture and engagement, organisations can enhance the employee experience and drive performance.
Culture15 is your complete toolkit for tracking culture change. CEOs and Exec Teams at world-leading organisations use Culture15 analytics to ensure success by aligning their culture with what they need to execute their strategy. If you’d like find out how to define the culture you need, diagnose the culture you have any close the gap, talk to our team.
