Culture15’s Philosophy

3 min read
Culture15's Philosophy

At Culture15, we believe that an organisation’s ability to fulfil its potential and sustain high performance rests on collective human behaviours.

Many leadership teams struggle with culture because it often feels intangible—something fuzzy, vague or difficult to measure. But culture isn’t just a concept; it’s a concrete driver of performance found in collective behaviours and ways of working.

Culture15 delivers clarity with it’s actionable culture analytics, which help organisations establish a shared language to identify their current culture, define their target culture, and bridge the gap between the two. With Culture15s unique perspective and SaaS Platform, leaders can align collective behaviours with strategy and unlock their organisations potential.

Culture15 is more than an analytics platform—it’s a catalyst for game-changing conversations around culture and collective behaviours in organisations across the globe.

Culture15’s Philosophy: Balancing People, Planet, and Profit

Some organisations struggle to make real progress due to their tendency to separate core business activities, such as generating profit, from issues like purpose and sustainability. Many see these elements as peripheral, treating them as “nice-to-haves” rather than as essential components of success.

At Culture15, we reject this distinction.

Profit and purpose are not opposing forces—they are intrinsically linked. When culture is placed at the heart of business performance, organisations can create workplaces that are both responsible and financially successful.

Culture15’s Philosophy is to help businesses balance people, planet, and profit. When done right, a strong and well-defined culture removes the conflict between these three competing forces.

Why We Exist: The Evolution of Workplace Culture

For decades, the definition of workplace culture has remained the same—it’s always been about collective behaviours and ways of working. What has changed dramatically is the importance of culture in today’s world of work.

As leaders today fall under increasing pressure to do more with less – to drive ever-higher performance in the face of rising complexity – culture has earned its place at the heart of business performance and the primary focus of leadership teams who understand that it is impossible to execute their strategy without getting their culture right.

Culture15’s framework is built on decades of hands-on experience. Designed by practitioners at Coode Associates, who have facilitated culture transformations in some of the world’s most innovative companies. Culture15’s Philosophy and SaaS tool helps leaders make culture measurable, actionable, and central to their business success.

Unlocking Human Potential: The Humanisation of Work

The pandemic didn’t just disrupt how we work—it accelerated a shift that was already in motion: the humanisation of the workforce.

Post-pandemic, employees seek more fulfilment and balance from their work, it is more than a pay check. Many want a workplace that aligns with their values and supports their well-being. Furthermore, as AI takes over routine tasks, human work is becoming more cognitive, placing greater emphasis on creativity, critical thinking, and emotional intelligence.

At Culture15, we believe that success in this new era requires more than just training and upskilling. Organisations must create environments where employees can operate at their best—thinking, behaving and performing at the optimum level and continuously striving for self-actualisation. This requires culture to be measured and managed.

A Fresh Approach: Measuring What Matters

For centuries, business success has been measured by financial performance alone. Tools like balance sheets and cash flow forecasts provide valuable insights, but they only tell half the story. What’s missing? The human side of the equation, the culture.

Many leaders overlook the impact of culture simply because they haven’t had the right tools to measure it. But if businesses are built on both financial and human capital, why are many organisations not yet measuring behaviours with the same rigor that they would use on the balance sheets?

That’s where we come in. Culture15’s Philosophy is to provide a framework that enables leaders to diagnose, define, and track culture—putting it at the heart of business performance.

Because when you measure what truly matters, you create an organisation that doesn’t just survive, but thrives.


Culture15 is your complete toolkit for tracking culture change. CEOs and Exec Teams at world-leading organisations use Culture15 analytics to ensure success by aligning their culture with their strategy.

If you’d like to learn how to define the culture you need, diagnose the culture you have and close the gap, talk to our team

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