Our founder Charlie Coode discusses how to create an AI-Enabled Culture Strategy, revealing how AI, is revolutionising the way organisations define, diagnose, and track their culture for tangible results.
About the Episode
In this episode, Charlie shares how we at Culture15 are reshaping the way organisations understand culture.
Rather than treating culture as an intangible concept, we position it as a practical and powerful driver of business performance.
Drawing on Charlie’s extensive experience at GE and years of culture consultancy, he makes the case for moving beyond aspirational values to focus on the real, everyday behaviours that shape how organisations operate. Culture, we believe, is the often-overlooked bridge between strategic intent and execution.
Charlie states that clarity and precision are essential when it comes to defining and assessing culture.
Many organisations have only a vague sense of the culture they want, and an equally unclear picture of the culture they currently have.
This ambiguity often leads to inconsistency and reliance on surface-level engagement tactics. At Culture15, we apply the same rigorous, data-led approach to culture that companies like GE have long used in operational and financial management. We see cultural metrics as vital indicators of organisational health and leading indicators of future performance.
How Culture15 facilitates AI-Enabled Culture Strategy
Our framework is designed to help organisations translate broad cultural ideals into specific, observable behaviours. Using our two-tiered approach, organisations can tailor high-level cultural themes and anchor them in the concrete actions that define how work gets done.
Instead of vague values like ‘respect’ or ‘integrity’, Culture15 focuses on measuring clearly articulated objective behaviours.
By presenting these on non-judgemental axes, we enable leadership teams to make conscious, strategic decisions about the cultural attributes that will best support their goals, because there’s no such thing as a one-size-fits-all culture.
Technology plays a central role in our methodology. Our AI engine, Rosetta, brings advanced natural language processing to the challenge of understanding culture. By analysing open-text responses from employees, Rosetta provides a more nuanced and authentic view of the lived culture than standardised surveys can offer. It then translates this rich qualitative input into robust quantitative scores that managers can act on. Complementing this, our AI assistant Rose provides real-time interpretation and guidance, supporting managers as they lead cultural change.
For leaders looking to build a thriving organisational culture, we recommend a clear, three-step approach: define, diagnose and track.
Start by identifying the cultural attributes that will enable your strategy. Then, measure where your organisation stands today. Finally, embed culture tracking into your regular management rhythm.
By grounding culture in observable, intentional behaviours, we help turn cultural ambition into business reality.
About The Culture Profit Podcast
The Culture Profit is a podcast series obsessed with one question: How can company culture drive greater profits? Episodes examine HR and marketing practices directly tied to increasing revenue and decreasing costs. Featured guests are successful, innovative leaders sharing their own stories of driving profitable outcomes with people-first strategies.
Hosted by Mobrium Co-Founders Matt R. Vance and Crista Vance, expect research-backed stats, engaging stories, and the occasional dad joke. Together let’s prioritise profits by prioritising people.
To listen to the full episode on all main streaming platforms:
https://www.thecultureprofit.com/podcast/ep-48-charlie-coode
Culture15 is your complete toolkit for tracking culture change. CEOs and Exec Teams at world-leading organisations use Culture15 analytics to ensure success by aligning their culture with their strategy.
If you’d like to learn how to define the culture you need, diagnose the culture you have and close the gap, talk to our team
