Most companies think they understand their culture. But when you dig into what they’re actually measuring, it’s usually just engagement scores, indicators of how people feel, not how they behave. For example, engagement surveys capture sentiment (e.g., “I feel happy at work”), whilst behavioural analytics platforms, such as Culture15 focus on observable actions, such as the routines, habits, and decision-making patterns that shape how work actually gets done. For example, statements like “We challenge ideas openly” reveal the operational reality of culture and provide far richer insight.
If organisations are serious about aligning culture to strategy, they need to stop guessing, and invest in behavioural analytics to measure what really matters.
Why invest in Behavioural Analytics ?
Behavioural analytics allow organisations to go beyond surface-level sentiment and start tracking the observable actions and behaviours that define how work really gets done. Things like decision-making, collaboration, energy distribution or an appetite for challenge and just some of the behaviours that should be measured.
At Culture15, we believe behavioural analytics is the missing link between culture and performance. It turns vague values into something managers can model, measure and manage. It gives leaders real visibility into the habits that help or hinder progress. And crucially, it makes culture something you can lead, with intention.
Behavioural analytics allow you to define the specific behaviours your organisations needs to succeed, because no two cultures are the same, once you know the target culture your strategy demands, and have visibility into the behaviours actually taking place on the ground, you can close the gap fast, deliberately, and with intent.
The benefits of this approach are wide-reaching. Behavioural analytics empowers managers with clear data, making culture a shared responsibility rather than just an HR initiative. It gives leaders the ability to:
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Align behaviours across departments and geographies
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Spot cultural drift early, before it has a chance to negatively impacts results
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Unite teams and increase cohesion, even when they’re distributed
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Verify that behaviours are aligned with strategy
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Accelerate decision-making and build accountability into leadership across the entire organisation.
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Create a culture that’s measurable, observable, and manageable
Do Behavioural Analytics increase organisational performance?
Behavioural Analytics drive culture alignment and increase organisational performance if aligned with strategic goals. Some of the most forward-thinking organisations who prioritise behavioural analytics now track culture with the same precision as financial metrics. One even includes culture data in their quarterly results alongside revenue, because they’ve seen first-hand how aligned behaviours directly impact business outcomes.
Take Concurrent Technologies (AIM: CNC) as a prime example. This high-performance computing company has grown by over 120% in just 12 months since embedding Culture15 into their leadership approach. With real behavioural insight, they’ve turned culture into a performance driver, not just a value statement.
The real value of behavioural analytics is that it transforms culture from an abstract concept into a measurable, manageable advantage. It gives leaders clarity, speed, and alignment — and that’s exactly what high-performing organisations need to scale effectively.
Choose Culture15 for Access to leading Behavioural Analytics tools.
And with Culture15, now powered by our proprietary AI engine Rosetta and AI agent, Rose, behavioural analytics just took a major leap forward.
Culture is no longer vague or intangible. It's visible, measurable, and ready to be led. Rosetta transforms qualitative feedback spoken or written in employees native language and turns it into quantitative data on the culture15 platform, Rose then transforms these metrics into behavioural insights in minutes, to help managers truly understand their behavioural analytics and recommend where to focus.
Rose isn’t just about reporting, it’s about clarity, speed, and smarter decisions. No extra admin, no manual interpretation, and no guesswork. And because she helps organisations connect cultural data to business KPIs, behavioural insight becomes part of how you operate, not a side initiative. This is culture leadership for the modern era: decentralised, data-driven, and embedded in the rhythm of your business.
At Culture15, we’ve always believed culture is your most powerful asset, but only if you can measure it and manage it. That’s the promise of behavioural analytics.
If you're still relying on engagement scores to understand your culture, it’s time to move forward. Lead culture like you lead everything else, with data, direction, and impact.
Culture15 is your complete toolkit for tracking culture change. CEOs and Exec Teams at world-leading organisations use Culture15 analytics to ensure success by aligning their culture with their strategy.
If you’d like to learn how to define the culture you need, diagnose the culture you have and close the gap, talk to our team
