Behaviour measurement is fast becoming the most powerful tool in the modern organisational toolkit. As businesses grapple with change, hybrid working, and growing complexity, understanding how people behave, not just what they say, is critical to unlocking performance, improving alignment, and embedding culture.
At Culture15, we help leaders do exactly that: measure culture through observable behaviours. Not vague value statements, but the real, everyday actions that drive results, and often, reveal roadblocks.
We do this through our framework of 15 behavioural axes, grouped into five core areas that give leaders a clear, actionable view of culture. Here's how it works:
First, People Interactions.
Are your teams more collaborative or competitive? Do they challenge each other constructively or default to harmony? Is accountability shared, or does a "parental" culture dominate decision-making? People are at the heart of culture. Measuring how they interact helps you spot where silos, lack of ownership, or over-dependence on hierarchy may be holding back performance. With Culture15, you can diagnose whether your culture supports high-performing teams,or simply avoids conflict.
Next, Decision-Making.
Are decisions in your business consensus-driven or decisive? Do teams aim to deliver fast results, or do they deliberate at length? How much power is concentrated at the top? Decision-making shapes agility. Behaviour measurement in this area shows how quickly your organisation can adapt, align, and respond to opportunity. Culture15 reveals how leadership style and power dynamics affect execution across your business.
Third, we look at Execution.
Do your teams have a fixed or growth mindset? Do they lean toward planning or taking action? Is your culture more empathetic and relational, or task-focused? Execution isn’t just about strategy, it’s about behaviour. Understanding how people approach work helps you fine-tune how strategy is turned into reality. Our platform helps you measure the executional mindset across departments, so you can spot gaps and unleash momentum.
Then there’s Energy Orientation.
Is your organisation bold and outward-looking, or more cautious and internally focused? Are relationships formal or informal? Where does your team’s energy go? Every culture has an energy source. Measuring how ambition and attention are directed helps you realign teams with your growth priorities. Culture15 surfaces how energy flows through the organisation — and whether it's fuelling progress or friction.
Finally, Information Flow.
Does information travel top-down or peer-to-peer? Is communication structured or informal? How transparent is your culture? Without clear, open communication, alignment and trust suffer. Measuring the flow of information helps you understand where barriers exist, and how to break them down. Culture15 gives you a behavioural lens on transparency, openness, and communication efficiency.
To summarise...
Traditional culture surveys focus on sentiment. Behaviour measurement focuses on actions. That’s a critical shift, because it’s what people do, not what they say, that drives culture.
At Culture15, we help you measure culture through behaviours and trust.
We enable you to align culture with strategy, make leadership behaviours visible, identify blockers to collaboration, speed, and execution, and create a culture you can shape, not just observe.
Want to see how your culture really works?
Get in touch to explore how our behavioural framework can bring clarity, alignment, and momentum to your organisation.
